About

Why it Matters

Photography knowledge today is scattered and inconsistent. Specs are locked away on manufacturer sites, reviews are spread across dozens of platforms, and testing methods vary so much that it’s hard to make meaningful comparisons. For photographers, this creates frustration, wasted time, and uncertainty when choosing gear.

Many of the existing standards are also difficult to access. They’re designed for labs or institutions, often hidden behind technical jargon or paywalls, and they feel out of reach for everyday photographers. Instead of making knowledge easier to understand, these systems unintentionally create barriers.

The result is a landscape where information is fragmented, trust is hard to earn, and too often, only insiders or dedicated enthusiasts can truly make sense of it all.

Our Vision for the Future

We believe photography knowledge should be open, transparent, and accessible to everyone, whether you are buying your first camera or evaluating a flagship system for professional work. Our platform brings together accurate gear data, structured community insights, and thoughtful editorial to make learning and comparing simple and seamless.

We do not just want to present information, we want to reshape how it is created and shared. Our long-term vision is to pioneer open and accessible standards for photography testing and data practices. Instead of each site or brand using their own closed method, we hope to lead the way in creating a shared approach that is clear, replicable, and available to the entire community.

Our goal is consistent and in-depth technical analysis with clear charts across the catalog. Building this requires careful standards, reliable tooling, and a lot of real-world data, so we will roll it out steadily over time. You will see coverage deepen as we publish new tests and visualizations.

This future is about clarity, accessibility, and collaboration. By working together with like-minded photographers, contributors, and brands, we believe Sharply can not only provide the modern platform photographers need today but also set the stage for tomorrow’s open photography standards.